Sustainability
Smart move: Nestlé makes Smarties packaging 100 per cent recycled
Confectionery giant Nestlé has converted the remaining 90 per cent of the Smarties range to recyclable paper packaging.
Last year, Nestlé rolled out 10 per cent of Smarties sharing block in recyclable paper in the UK, with the target to remove about 250 million plastic packs worldwide every year.
“Shifting Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realising Nestlé’s ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period,” said Alexander von Maillot, global head of confectionery, Nestlé.
Read more at inside FMCGSource: inside FMCG
Fri 19 Feb 2021 at 10:53