Three Steps Toward Sustainability That Every Business Should Be Taking

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There’s a misconception that sustainability is bad business. This simply isn’t the case.

A 2020 IBM study found that nearly 80% of consumers say that sustainability is important to them. We also know that a considerable segment of consumers will pay more if they know goods and services are provided sustainably. 

Sustainability isn’t bad business, it’s good business. As Norway’s prime minster, Erna Solberg, told former President Trump when they met in January 2018, green is good business! Embracing clean energy and other sustainable initiatives will also be critical to global financial recovery. Furthermore, the European Green Deal and similar policies affecting American businesses may soon make sustainability less of a choice than a necessity.